When everyone from Pete Tong to Beyonce loves your record you know you’ve stumbled upon music’s Holy Grail: the credible crossover. This illusive accolade escapes most careers but 99 Souls, the hottest newcomers to the house world, struck gold with their very first release.
Describing themselves as “one jazz kid and one hip hop baby who fell in love with the kick drum” 99 Souls infuse a myriad of influences into their productions creating a unique collage which at the same time isn’t totally unfamiliar.
The duo catapulted onto the scene at the end of 2014 and took their 100% self-promoted debut “The Girl Is Mine” to number 1 on the BBC Radio 1 Dance Chart, number 1 on Capital Clubbers Guide Big 5 and number 1 on Shazam in towns and cities across the UK. This unprecedented breakthrough led to 40 labels, not to mention 10 major label CEOs and Presidents courting the duo.
Still independent the UK upstart licensed their single “The Girl Is Mine” to Sony and are currently in the studio steadfastly working on new material. In between gigging and working on their follow up they’ve found time to churn out two of the best received remixes of the year, Blonde’s “All Cried Out” and Sir OJ’s “Slowly”. With their first three records simultaneously racking up airplay from the likes of Annie Mac, Pete Tong and Danny Howard as well as some of the biggest producers in dance music including luminaries such as Afrojack and Laidback Luke, there seems to be no telling what their Midas touch will achieve.
With heavy live commitments including Creamfields, Lovebox, Reading and Leeds and a string of Ibiza dates it’s easy to wonder how they’ll find the time to complete an entire project however the ambitious pair has set their sight on creating a classic album which touches on topics seldom explored in club music. Sighting the likes of Tracy Chapman, Bob Dylan and The Fugees as some of their biggest inspirations, 99 Souls plan to combine incredible music and unforgettable vocals with introspective lyrics and social commentary. All in all not a bad start for the independent jazz kid and hip hop baby.
Defected In The House Eden 2017 - essentialibiza.com/n…